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Ten Important College Admissions Trends

Here are Ten Important College Admissions Trends, for students applying to colleges:

The most recent results from the National Association for College Admissions Counseling’s annual survey of what is transpiring in the world of college admissions follow.

1. College Enrollment Is Up
As of 2009, 20.4 million students were enrolled in college, representing 70 percent of all students who completed high school that year.

2. College Applications Are Up
Almost 73 percent of the colleges responding to the survey reported an increase in the number of applications received.

3. College Acceptance Rates Are Down
Overall national acceptance rates declined from 71 percent in 2001 to 65.5 percent in 2010. The most competitive national universities and colleges have acceptance rates in the low double and single digits.

4. Applications Per Student Are Up

More than 77 percent of freshman submitted three or more applications and 25 percent submitted seven or more applications.

5. Admissions Yield Is Down
Colleges are enrolling increasingly smaller percentages of their accepted student pool, declining in fall 2010 to 41 percent from 49 percent ten years earlier.

6. Admission From Wait Lists Is Down
Colleges accepted an average of 28% of all students who chose to remain on wait lists, down from 34 percent in fall of 2009.

7. On-Line Applications Are Up

On average, colleges received 85 percent of their applications online, up from 58 percent in 2006.

8. Admissions Selectivity Is Up
The national share of colleges accepting fewer than 50 percent of applicants rose to almost 20 percent in 2010.

9. Social Networking Is Up
The proportion of colleges linking admissions web-sites to social networking sites increased from 73 percent to 91 percent.


10. Emphasis on “Demonstrated Interest” is Up

The percentage of colleges attaching considerable or moderate importance to demonstrated interest increased from 48 percent in 2009 to 54 percent in 2010. Demonstrated interest is exhibited in different ways including a willingness to participate in interviews with college representatives.
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David Dickson is a counselor with Top Test Prep; Top Test Prep’s private tutoring programs allow students to improve test scores on subjects like the SSAT, ISEE (Private School) to colleges (SAT, ACT) to graduate schools (LSAT, MCAT, GRE). Call 1-800-501-7737 to learn more.

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